Online Shop
What Are The Factors I Need to Consider If I Want To Add An Online Shop to my Website ? There are a number of factors to consider when adding an online shop to your business. As, here at OVMwebbuilder, we deal primarily with small business, we will focus on the small business end of the market. If your business is processing a large number of transactions or even a small number of high value transactions it may be wise to work with a supplier that... [Read More...]
Content Management Systems
What Is A Content Management System ? Wikipedia defines a content management system as “a computer software system for organizing and facilitating collaborative creation of documents and other content, especially for loading to a website.” Since the beginning of modern business practices generations have relied on filing systems to store information and to locate and retrieve that information when required. Desktop computer filing systems... [Read More...]
Wordpress Development and Consulting
What Is Wordpress ? WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, usability and content management. Wordpress is a next generation Internet promotion and content management tool that empowers you to better control how you promote your business online and interact with your customers and potential customers. WordPress started in 2003 and then since then it has grown to be the largest self-hosted blogging... [Read More...]
Keyword Research
What Are Keywords – Why Are They So Important ? Keywords are simply the terms that a potential customer enters into Google Bing or other search engines to find web pages that may meet their requirements. That is why they are important – because if your customer cannot find your website they will not visit it – and keywords are the KEY that brings them to your website. If I am looking to buy a new watch online I might enter ‘watch’... [Read More...]
Web Development
Web Development Brings It All Together There are many great designers out there and there are certainly people who are gun programmers as well. There are also copywriters and people who specialize in search engine optimization. It is far too common to see a website design that looks great, however, has no chance at all of gaining good rankings in Google or Bing because the underlying elements of the site are based on design rather than on sound business... [Read More...]
Copywriting
What is Copywriting ? Copywriting is the art of convincing visitors to your website to perform the action(s) you want them to. This might mean signing up to go on your mailing list, purchasing something, watching a video or a multitude of other actions. How Can Copywriting Make Money For My Business ? Copywriting uses a mixture of headlines and body copy (the text between the headlines) to convince site visitors to take the required action. We are... [Read More...]
Backlink Building
What Is A Backlink – Why Is It Important to My Business ? A backlink is a link to any of your web pages from another website. A good backlink building strategy is one of the key factors in helping your website to rise in Google’s SERPs (Search Engine Results Pages). In general, the more backlinks you have to a page on your website, the higher it is rated by Google and the better chance that page has of gaining a higher place in Google’s... [Read More...]
Website Analysis
More than most technologies at present the Internet is growing and adapting at an amazing rate. What worked online in 1999 no longer works today nor, amazingly, does what worked in 2005. The boffins at Google and Bing are continually fine tuning the algorithms that provide the results to your clients when they do a search for products and services that relate to your business. Their goal is simple. To provide better results for their customer’s... [Read More...]
Video Production
Amazingly so the second largest search engine on the Internet after Google is YouTube. The fact is that people love video and that is why YouTube is so popular. It is an old marketing maxim that the more of a potential customer’s senses that you can reach when advertising, the more chance that you have of ‘reaching’ that customer with your message. Television is far more popular than radio, which in turn was more popular than print... [Read More...]
Services
OVMwebbuilder provides value added services to help you promote your business online. For those that have a current web presence and are looking to boost their return on investment we can provide an evaluation of your current digital marketing strategy plus the performance of and search engine optimization of your website. We can also show you ways to boost your current website’s traffic potential and help you close more of that traffic once... [Read More...]
