Keywords are simply the terms that a potential customer enters into Google Bing or other search engines to find web pages that may meet their requirements.

That is why they are important – because if your customer cannot find your website they will not visit it – and keywords are the KEY that brings them to your website.

If I am looking to buy a new watch online I might enter ‘watch’ or, if I am looking for a bargain I might type in ‘low cost watch’. These search terms are called keywords and someone who is trying to sell watches online or who is trying to attract me to their shop should be trying to get ranked number 1 on Google or Bing for these keyword search terms.

How Do You Get To Number 1 Position on Google or Bing for One or More Keywords

Depending upon which way you look at it, getting to the number one position on Google or Bing can be either very difficult, quite difficult, extremely difficult or damn near impossible.

Let’s look at the easiest way first because that is the way we all want to go isn’t it ?

In general, the longer and more specific the keyword you optimize your website or a particular page on your website for the easier it is to get to the number 1 position on Google. For example, if I was to optimize my website for the keyword ‘OVMwebbuilder builds great websites’ then the chances are that no one else’s website is going to be optimized for that keyword because it is peculiar to my business. So I should be able to get the number one position.

Well, that is great to be number one on Google BUT if no one ever searches for the keyword term ‘OVMwebbuilder builds great websites’ then I am never going to get any traffic to my website via this search.

My number one position means diddly squat if it delivers no traffic to my website (NOTE – watch out for scammers selling you the fact that they can get your website to the number one position on Google – this is the trick they use).

Why Not Optimize Your Website for a Generic Keyword ?

So, let’s go the other way and say that if we optimize our website for the keyword ‘web developer’ then there will be many people searching the Internet using that keyword.

In fact, that is true, however, the keyword ‘web developer’ is so generic that many other web developers will have optimized their websites for this keyword.

For a small business this means that I will be coming head to head with much larger competitors with much bigger marketing budgets, probably far older websites and usually a large number of backlinks, many of them quality backlinks.

The number one position for my business for the generic keyword ‘web developer’ would therefore be extremely difficult to secure.

So we cannot go for the most generic keyword because it will be too competitive and if we make our keyword very specific then we run the risk of not getting any traffic searching for that keyword.

So what is the best keyword strategy for small business owners ?

The Best Keyword Strategy for Small Business Owners

For a small business keyword research is essential - if you are not prepared to do your own keyword research or have it done for you by a professional then do not waste your time and money putting up a website because it will be next to useless.

Our goal is to identify perhaps 6 keywords for a new website that provide us with a reasonable amount of potential traffic, however, are not monopolized by the stronger of our competitors such that we can get onto the front page of Google if we optimize our web pages for these keywords.

The art of selecting these keywords is a specialist task. It requires knowledge and access to the right tools.

At OVMwebbuilder we have the skills and the tools to select the right keywords and we will provide you with the raw data that we use in our decision making process so you can understand the process and use this knowledge to add your own new keywords to your website as you grow your business and add new content to your site.

Contact OVMwebbuilder for more information about the importance of keywords and how you can get the best ones for your website.

Technorati Tags: keyword, keyword reserach, optimisation, search engine optimization, SEO

There are many great designers out there and there are certainly people who are gun programmers as well. There are also copywriters and people who specialize in search engine optimization.

It is far too common to see a website design that looks great, however, has no chance at all of gaining good rankings in Google or Bing because the underlying elements of the site are based on design rather than on sound business principles and search engine optimization fundamentals.

You will also see lots of sites developed by coders who can make your website load within seconds, however, have no idea about how to present information to clients in a user-friendly manner or to make them take an action – like making a purchase. A skill a good copywriter is adept at providing.

All Components of Web Development Are Important

It is the total of the whole that makes a great website. A good site will combine:-

• Targeted Keyword Research – no point having a website that ranks number one in Google for a keyword no one is searching for or, alternatively, ranks number 39,576 for a keyword that everyone has their website optimized for.
• OnSite Search Engine Optimization – Onsite SEO optimizes various parts of your website to make it attractive to the Googlebot – that little robot that visits your site and reports to its masters what the site is all about and the value of its content – Feed the Googlebot and you will be rewarded !
• Design for the Eyes – Yes, it helps if the website looks good. More so if it ties in with your company’s look and feel and what people expect from a business within your market segment. And the ‘wow factor’ still sells.
• Design For Your Brain – Also called design for usability. Sensible layout of visual and information components so your site visitors can quickly get at the information they want. make it hard for them and they will go elsewhere !
• Copywriting – Help your site visitors take the actions you need them to take. Words and structure that is planned and to a purpose – to get the results you require.
• Content – content is king ! Feed the Googlebot and it will reward you. Provide your site visitors with useful helpful information and position yourself as an expert in your market niche. Your site visitors will reward you because you have given them value and you have established your credibility.
• Coding Standards – A well coded website provides protection for the client. There are many standards for web development and they should be followed. There are also design principles that tend to future proof a site and simplify problem resolution  and site updates.
• The Wow Factor – Yes, it helps if there is something on your site that your jaded site visitor does not see on every other competitive website. Some video perhaps or some free Camtasia tutorials on a topic of interest or a podcast or an unusual way of presenting images.

This is definitely not a definitive list, however, you get the picture right ?

It’s about the whole not just each individual component and we take that holistic approach here at OVMwebbuilder. After all, we have more than 30 years business experience.

Contact us here at OVMwebbuilder to discuss your small business website requirements.

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Copywriting is the art of convincing visitors to your website to perform the action(s) you want them to.

This might mean signing up to go on your mailing list, purchasing something, watching a video or a multitude of other actions.

How Can Copywriting Make Money For My Business ?

Copywriting uses a mixture of headlines and body copy (the text between the headlines) to convince site visitors to take the required action.

We are bombarded with copious amounts of information on the Internet. Much of it good, some of it excellent, however, a lot of it remains irrelevant to what we are searching for.

As such we tend to skim down a page to identify the section of the page we need to read (if any).

Many good copywriters use headlines to draw site visitors to read a webpage’s content or take the required action via the use of headlines.

What Is The Magic Formula in Copywriting ?

There is no one magic formula or magic bullet.

The solution depends upon your market, the product or service you are selling and your audience.

Some copywriters swear by long form sales letters and some are equally as committed to the short form sales letter. There are strengths and weaknesses in both approaches.

Can You Give Us One Quick Hint ?

Well, if you have read down this far then you may have actually worked out the one quick hint we will give you in this ’short copy’ introduction.

The headings on this page have been constructed to lure you down the page to this point – even if you are a ’skimmer’ rather than someone who reads the full content.

Jump back up to the top and re-read the headings of each paragraph and you’ll quickly get the idea.

How Can I apply This to My Website ?

OVMwebbuilder can provide a copywriting service to help you focus your existing website on closing traffic you have visiting your website.

Just click here to contact OVMwebbuilder copywriting and we will give you a call to understand your requirements.

Don’t ever underestimate the value of copywriting to add value and profit to your business. All the traffic in the world is useless if you cannot convert it into paying customers.

A backlink is a link to any of your web pages from another website.

A good backlink building strategy is one of the key factors in helping your website to rise in Google’s SERPs (Search Engine Results Pages).

In general, the more backlinks you have to a page on your website, the higher it is rated by Google and the better chance that page has of gaining a higher place in Google’s SERPs (search engine results pages).

In short, Google ranks web pages based on the relevance of the content on the page, the quality of that content, the age of the website and the number and authority of the backlinks to that particular page.

A backlink is like a ‘vote’ for your website or, more accurately, a page on your website from another website. In theory the more votes you get the better.

Some Backlinks are More Relevant than others

All votes are not created equal. Google recognises some websites as authority sites and therefore places a greater weight on their vote.

Authority backlinks include those from government websites, education websites, popular highly regarded websites such as Youtube, online emagazine sites and others.

Some ‘votes’ are seen as totally irrelevant by Google. These are often votes gained by ‘black hat’ SEO techniques such as links gained from link farms or from other websites that have no relevance at all to your website’s keywords. Google has methodologies to find out whether the backlinks to a website were from other sites that had any relevance to the website. If not, they no longer have any value.

Based upon Google’s continued improvement in battling those that manipulate search to promote their own websites and those of their clients no matter what the level of relevance to a search (commonly those that employ what are known in the industry as black hat tactics) it is best to use white hat tactics to build backlinks.

How Can You Get Help to Build Backlinks to Your Website ?

If you do not have the time or feel you do not have the technical expertise to build backlinks yourself at OVMwebbuilder we can help you with your site’s keyword strategy, search engine optimisation (SEO) and create backlinks (and higher authority backlinks) for you.

Just drop us a line explaining your situation, your website address and what you are trying to achieve via your website.

This is an essential service you cannot do without !!!

What worked online in 1999 no longer works today nor, amazingly, does what worked in 2005.

The boffins at Google and Bing are continually fine tuning the algorithms that provide the results to your clients when they do a search for products and services that relate to your business.

Their goal is simple. To provide better results for their customer’s searches which ensures they retain those customers thereby getting a bigger slice of the advertising dollar from clients wanting to advertise in the paid or ‘non-organic’ placings (those to the right of the page and sometimes in a highlighted area at the top of the page) on a search results page.

The ‘white hat’, ‘grey hat’ and ‘black hat’ Internet marketers and scammers are also hard at work trying to continually find a way to make their site head the rankings and draw the most traffic.

If you are not up with the game then your website is doomed to a low ranking and mediocrity. If this is the case for your business, then why even bother having a website in the first place ?

Unfortunately the vast majority of today’s websites have been created with 1990’s technology and knowledge. Even those that look good may have little or no value with regards to attracting traffic to your site and your business.

At OVMwebbuilder we spend many hours keeping up with what is required to get your website moving up the rankings. We are Internet marketers ourseleves and we use our technology on our own Internet Marketing websites.

If you have a website and it is ranked low and you want to know how you can improve that ranking we can prepare a full report for you on the current stregnths and weaknesses of your site with regards to:-

• On-Site Search Engine Optimization Analysis – how does your site rank for onsite SEO ?
• Position Analysis – what are the rankings for Google and Bing for various pages on your site
• Competitive Analysis – why are your competitors succeeding when you are not ?
• Backlink Analysis – how many links do you have to each page on your website. Is it enough ?
• Keyword Analysis – what keywords does Google think your site is optimized for and will these work for your business ?

We will also provide you with recommendations as to how you can improve your website to fix any of the issues our report has identified.

Without knowing this information about your website you are just groping in the dark and it is likely you are just throwing good money after bad on a website that will never deliver for your business.

Contact OVMwebbuilder to get a low cost review of your existing website.

The fact is that people love video and that is why YouTube is so popular.

It is an old marketing maxim that the more of a potential customer’s senses that you can reach when advertising, the more chance that you have of ‘reaching’ that customer with your message.

Television is far more popular than radio, which in turn was more popular than print media. Now the Internet is set to out pace all three of its older competitors.

Google also loves video. The search engine giant is always trying to find ways of providing a better search experience for its users (you and me) and it strongly believes that video enhances a website.

Google also recognizes that ’scam sites’ which appear and disappear so quickly, rarely go to the trouble of creating and promoting their own video presentations on their website. So, having video on your website can also help your Google rankings.

Maybe you watched our short introductory video on our home page. If not, you should have a look now, OVMwebbuilder gets your small business online. This short, high quality video, presents our business in a way that competitors of our size cannot hope to replicate.

And the amazing thing you will not believe is the small investment you will make for such a dazzling presentation of your business to your potential clients.

Contact OVMwebbuilder now to find out how you can stand out from your competition in this unique, innovative medium.

For those that have a current web presence and are looking to boost their return on investment we can provide an evaluation of your current digital marketing strategy plus the performance of and search engine optimization of your website. We can also show you ways to boost your current website’s traffic potential and help you close more of that traffic once it has arrived at your website.

For those looking to replace their current website or to develop a digital marketing strategy and website from scratch we offer the ‘full monty’ from keyword / market research though web design, copywriting, content creation and ongoing backlink building services.

We also offer additional services such as promotional video production, training video presentations, customized documentation and much more…..

The following list shows just some of our services. Just click the link to be forwarded to the webpage:-

• Video Production
• Website Analysis
• Backlink Building
• Copywriting
• Web development
• Email Marketing
• Keyword Reserach
• Content Management
• Online Shop
• membership Sites, Forums, Helpdesk
• Wordpress Development & Consulting

A pretty comprehensive list and, as with everything else at OVMwebbuilder, our rates are insanely reasonable.

Some of our latest ’services’ work for clients is shown below, just click on the links to see more:-