Keyword Research
What Are Keywords – Why Are They So Important ?
Keywords are simply the terms that a potential customer enters into Google Bing or other search engines to find web pages that may meet their requirements.
That is why they are important – because if your customer cannot find your website they will not visit it – and keywords are the KEY that brings them to your website.
If I am looking to buy a new watch online I might enter ‘watch’ or, if I am looking for a bargain I might type in ‘low cost watch’. These search terms are called keywords and someone who is trying to sell watches online or who is trying to attract me to their shop should be trying to get ranked number 1 on Google or Bing for these keyword search terms.
How Do You Get To Number 1 Position on Google or Bing for One or More Keywords
Depending upon which way you look at it, getting to the number one position on Google or Bing can be either very difficult, quite difficult, extremely difficult or damn near impossible.
Let’s look at the easiest way first because that is the way we all want to go isn’t it ?
In general, the longer and more specific the keyword you optimize your website or a particular page on your website for the easier it is to get to the number 1 position on Google. For example, if I was to optimize my website for the keyword ‘OVMwebbuilder builds great websites’ then the chances are that no one else’s website is going to be optimized for that keyword because it is peculiar to my business. So I should be able to get the number one position.
Well, that is great to be number one on Google BUT if no one ever searches for the keyword term ‘OVMwebbuilder builds great websites’ then I am never going to get any traffic to my website via this search.
My number one position means diddly squat if it delivers no traffic to my website (NOTE – watch out for scammers selling you the fact that they can get your website to the number one position on Google – this is the trick they use).
Why Not Optimize Your Website for a Generic Keyword ?
So, let’s go the other way and say that if we optimize our website for the keyword ‘web developer’ then there will be many people searching the Internet using that keyword.
In fact, that is true, however, the keyword ‘web developer’ is so generic that many other web developers will have optimized their websites for this keyword.
For a small business this means that I will be coming head to head with much larger competitors with much bigger marketing budgets, probably far older websites and usually a large number of backlinks, many of them quality backlinks.
The number one position for my business for the generic keyword ‘web developer’ would therefore be extremely difficult to secure.
So we cannot go for the most generic keyword because it will be too competitive and if we make our keyword very specific then we run the risk of not getting any traffic searching for that keyword.
So what is the best keyword strategy for small business owners ?
The Best Keyword Strategy for Small Business Owners
For a small business keyword research is essential - if you are not prepared to do your own keyword research or have it done for you by a professional then do not waste your time and money putting up a website because it will be next to useless.
Our goal is to identify perhaps 6 keywords for a new website that provide us with a reasonable amount of potential traffic, however, are not monopolized by the stronger of our competitors such that we can get onto the front page of Google if we optimize our web pages for these keywords.
The art of selecting these keywords is a specialist task. It requires knowledge and access to the right tools.
At OVMwebbuilder we have the skills and the tools to select the right keywords and we will provide you with the raw data that we use in our decision making process so you can understand the process and use this knowledge to add your own new keywords to your website as you grow your business and add new content to your site.
Contact OVMwebbuilder for more information about the importance of keywords and how you can get the best ones for your website.
