Search Engine Optimization
What Is Search Engine Optimization – Why Is It Important To My Business ?
Search Engine Optimization is the art of optimizing a website or individual webpages in order that they will rank higher in search results for various search engines.
The higher your website ranks in a Google, yahoo, Bing etc search, the more chance you have that people will click on the link to your website and take a peek at what you have to offer.
Statistics show that the webpage that has the highest position in a search will get over 40% of the clicks from searchers. It’s like positioning your business in the middle of the high street or in the main thoroughfare of your local mall. The prime traffic areas will lead to the most people seeing your business and, hopefully, purchasing your products or services.
The Two Types of Search Engine Optimization
There are two types of search engine optimization (commonly referred to as SEO for brevity’s sake).
- On-site SEO: This is the simpler type of SEO. It describes the optimization of your website to make it extremely ’search engine friendly’ for the specific keyword terms you have selected (see keyword-research for an explanation of keywords). Whilst this is the simpler of the two types of SEO there are many tricks and tips that the majority of people do not know.
- Off-site SEO: This is about building backlinks to your website (see backlink building for an explanation of backlink building) and using social networking sites to build your brand, reputation and authority. This is a far harder process and a continuous process.
A good search engine optimization strategy combined with good keyword research, consistent quality content creation and good copy-writing can propel your business along the road to becoming an online success.
If you do not understand or implement Search Engine Optimization you may as well not have a website at all as it will likely never be found by anyone.
