Web Development

Web Development Brings It All Together

There are many great designers out there and there are certainly people who are gun programmers as well. There are also copywriters and people who specialize in search engine optimization.

It is far too common to see a website design that looks great, however, has no chance at all of gaining good rankings in Google or Bing because the underlying elements of the site are based on design rather than on sound business principles and search engine optimization fundamentals.

You will also see lots of sites developed by coders who can make your website load within seconds, however, have no idea about how to present information to clients in a user-friendly manner or to make them take an action – like making a purchase. A skill a good copywriter is adept at providing.

All Components of Web Development Are Important

It is the total of the whole that makes a great website. A good site will combine:-

• Targeted Keyword Research – no point having a website that ranks number one in Google for a keyword no one is searching for or, alternatively, ranks number 39,576 for a keyword that everyone has their website optimized for.
• OnSite Search Engine Optimization – Onsite SEO optimizes various parts of your website to make it attractive to the Googlebot – that little robot that visits your site and reports to its masters what the site is all about and the value of its content – Feed the Googlebot and you will be rewarded !
• Design for the Eyes – Yes, it helps if the website looks good. More so if it ties in with your company’s look and feel and what people expect from a business within your market segment. And the ‘wow factor’ still sells.
• Design For Your Brain – Also called design for usability. Sensible layout of visual and information components so your site visitors can quickly get at the information they want. make it hard for them and they will go elsewhere !
• Copywriting – Help your site visitors take the actions you need them to take. Words and structure that is planned and to a purpose – to get the results you require.
• Content – content is king ! Feed the Googlebot and it will reward you. Provide your site visitors with useful helpful information and position yourself as an expert in your market niche. Your site visitors will reward you because you have given them value and you have established your credibility.
• Coding Standards – A well coded website provides protection for the client. There are many standards for web development and they should be followed. There are also design principles that tend to future proof a site and simplify problem resolution  and site updates.
• The Wow Factor – Yes, it helps if there is something on your site that your jaded site visitor does not see on every other competitive website. Some video perhaps or some free Camtasia tutorials on a topic of interest or a podcast or an unusual way of presenting images.

This is definitely not a definitive list, however, you get the picture right ?

It’s about the whole not just each individual component and we take that holistic approach here at OVMwebbuilder. After all, we have more than 30 years business experience.

Contact us here at OVMwebbuilder to discuss your small business website requirements.

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