Wordpress Development and Consulting
What Is Wordpress ?
WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, usability and content management.
Wordpress is a next generation Internet promotion and content management tool that empowers you to better control how you promote your business online and interact with your customers and potential customers.
WordPress started in 2003 and then since then it has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and seen by tens of millions of people every day.
WordPress is an Open Source project, which means there are hundreds of people all over the world working on it as you read this which is more than most commercial platforms.
So isn’t blogging for nerds with way too much time on their hands or for people to post pictures on the Internet of their cat or to tell you what happened during their holidays ?
Well, no doubt, nerds do blog and you can find thousands of cute cat pics (some posted by my daughter of our cat) as well as personal diaries, however, the power and unique advantages of Wordpress have also been harnessed by small, medium and large business and even huge corporates to quickly, accurately and inexpensively communicate their message to clients, prospects, employees and the general public.
Corporate Wordpress users include CNN, The New York Times, Yahoo, Southwest Airlines, CNet, Flickr, Harvard, NASA, Xerox, The US Post Office Ford, Dell, Intel, Nike…… the list is endless and growing.
So what are some of the benefits to your business that accrue from using Wordpress ?
The benefits of moving to a Wordpress platform are many and varied.
Wordpress Allows YOU to Add Content To YOUR Website
Search Engines like to see relevant content that is updated regularly. A website that adds quality content regularly has a better chance of progressing up the Google SERPs (search engine results pages) and getting to the more lucrative page one positions.
Wordpress provides you with a platform that allows you to quickly set up your site’s content, manage the content and update the content in real time yourself WITHOUT having to rely on your web developer.
WordPress also incorporates functionality which makes it search engine friendly. Sending pings to other sites, creating search engine friendly URLs, managing content in categories and archives, the ability to tag posts and the use of relevant page titles, headers, bold and empasized text.
Whilst Wordpress doesn’t solve all your search engine optimization (SEO) challenges it certainly deals with many of them efficiently.
Quicker and More Cost Effective Website Support and Management
We all understand that our priorities may not always match with those of our service suppliers. Your business may need an important piece of information or a promotion posted on your site today / within the hour / this minute / NOW, however, your web developer may only be able to modify your site within the next 24 hours at best.
Wordpress allows you and your staff to change content on your site in real time via the use of a simple text editor. Images and other media can also be uploaded to your site via a simple interface to enhance your message.
Whilst you cannot change everything on your site through Wordpress it is unlikely that you want to do more than update existing information or to add new content on a regular basis anyway.
Wordpress empowers you to manage your own website whilst saving you considerable time and potential cost by doing it yourself.
Standards Compliant – Your Best Product Warranty
WordPress follows web standards. It utilises modern concepts such as Cascading Style Sheets to allow you to quickly update the look and feel of your site from year to year without having to go to the expense of costly re-writes.
And because Wordpress is standards based your site can be quickly migrated to different hosts or web development service providers should the need arise.
Wordpress also has a veritable army of developers creating new features, plugins widgets and themes to re-vitalise your site and add new features. Every week sees fantastic new software to add to Wordpress released across the globe – most it extremely realistically priced.
The Future of Wordpress
As stated at the top of this article, Wordpress is an open source community project. There are hundreds of developers lending their time to enhance the Wordpress platform and thousands of developers contributing new themes.
The product will continue to be enhanced and new features and functionality are continually made available to the community either for a small contribution to the developer or, in many cases, for no cost at all.
And, yes, this site is a Wordpress site and this article was of course created in Wordpress…..
OVMwebbuilder are Wordpress specialists. We do not use any other technology in the web solutions we deliver.
If you are looking for a stable, easy to use, cost effective and search engine ‘friendly’ platform then Wordpress is your best choice and, locally, OVMwebbuilder are the best people to help you with your Wordpress projects.
So Contact OVMwebbuilder for all your Wordpress needs.
